October 1, 2008
I confess, I have made fun of Inspector Gadget’s Mammut gear in the past. Silly name, silly logo, I thought. Silly me. Because now, they have come up with a really funky advertising campaign. First I saw of it was the Sleep Lab at 2700 altimeters. 60 Mammut employees trekked up, all carrying their gear, and snuggled in at -15C to test sleeping bags.
I have to say, that looked a lot cozier than the underwear test, shown below. Great pic, but quality underwear or not, brr!